A: Your company website is the center of your marketing web. All of your marketing channels steer the consumer to your website for fulfillment. If the user experience is not streamlined, the online visitor will lose interest and bounce to another company website.
If you do not partner with a website support team that continuously optimizes your website for organic growth and a strategic user experience, your company website will simply be one of millions of websites on the internet not being seen and not delivering “engagement” (form submissions, sales, etc.).